Websites & landing pages
Fast, mobile-first sites designed to turn visitors into booked calls.
- design + copy
- lead forms
- SEO
AI that grows underneath your business.
Roots is an AI automation agency in Houston, Texas. We build the systems that run your business in the background: high-converting websites, AI agents that talk to customers, and automations that move leads, bookings, invoices and data on their own.
< 60stypical lead response
24/7AI agents on duty
2–4 wktypical time to launch
WebsitesWhatsAppGmailOutlookHubSpotGoogle SheetsStripeCalendlyShopifySlackNotionQuickBooksInstagramZapier
What we build
From your first website to a fully automated business.
Custom website design, AI chatbots and voice agents, CRM and lead automation, and workflow automation for small and growing businesses. Start with one piece or let us wire up the whole system. Everything connects, so every part feeds the next.
AI chat & voice agents
Assistants trained on your business that answer, qualify and book around the clock.
- web chat
- phone
Lead capture & CRM
Every enquiry captured, scored and followed up without anyone lifting a finger.
- CRM setup
- follow-ups
- scoring
Workflow automation
The repetitive admin that eats your week, handled by systems that run themselves.
- invoicing
- onboarding
- scheduling
Marketing automation
Content, email and social that keep publishing while you focus on clients.
- AI content
- newsletters
- reviews
AI tools & dashboards
Custom internal apps and live reports that show what's happening across the business.
- dashboards
- doc extraction
- custom apps
Our work
Built by Roots, running for real clients.
A look at projects we've designed and launched for businesses.
Client · Mobile car detailing · Yolo County, CA
AJ's Auto Detailing
A premium website for a mobile detailing business that comes to the customer's driveway. Built to show off the work, make pricing easy to understand and turn visitors into quote requests.
- Package pricing that switches between car and SUV
- Add-on services like ceramic coating and paint polish
- Quote request form that goes straight to the owner
- Mobile-first design on the client's own domain
Client · Multi-location food stores
RM Pro
Repair and management software for a group of food stores. Everyone in the hierarchy, from store managers up to head office, sees what's happening in every store, in real time.
- Store managers flag equipment issues the moment they happen
- Issues are tracked until resolved, then cleared from the board
- Each level of the hierarchy sees the stores it's responsible for
- AI machine history (RAG): ask about any machine and get its full repair record
Client · Short-term rental management · Houston, TX
Roost Rental Host
The website and owner portal for Roost Houston, a company that manages Airbnb and VRBO properties for homeowners. Built to win new property owners and keep existing ones up to date.
- Service pages for Airbnb management, co-hosting and vacation rentals
- Free revenue estimate form that captures new owner leads
- Owner portal where property owners manage their rental
- Local SEO for Houston neighbourhoods on the client's own domain
Client · Squash club · Houston, TX
HSC Members & Owners App
A management app for Houston Squash Club with two sides: a staff and owner portal that runs the business, and a member portal where players see their own lessons and account.
- Members synced automatically from Court Reserve
- Coaches, lesson packages and lesson logging in one place
- Payments, payment history and reminders for overdue balances
- Revenue dashboard and operations reports for the owners
- AI assistant that answers questions like "Which members haven't paid recently?"
Roots product · AI sports analytics
Rallytics
Our own AI product for squash players and coaches. Upload a video of a rally and Rallytics breaks it down shot by shot, then shows what a better decision would have looked like.
- Upload any rally video (MP4, MOV or AVI) and get instant AI coaching feedback
- 2D court diagram comparing "actual play" with a "better play" path for each shot
- Decision analysis and coach notes, with a confidence score for every call
- Step through the rally shot by shot to see where points are won and lost
Roots R&D · Nebius x NVIDIA Global AI Hackathon
GHOST: AI Security Analyst
GHOST (Generative Hunting & Operations Security Toolkit) hunts for attacks in a company's logs, investigates each alert the way a human security analyst would using NVIDIA Nemotron served through Nebius Token Factory, and recommends fixes that a person approves.
- GPU-accelerated detection on NVIDIA RAPIDS: 8.9× faster than CPU across 5 million events
- Found 8 of 8 attack techniques across 5 scenarios, including real recorded attacks
- Maps every finding to MITRE ATT&CK, using RAG search over all 706 techniques
- Correctly dismisses false alarms, and a human approves every recommended action
In the lab
What we're building next.
Projects currently in development at Roots.
GHOST for the Nebius x NVIDIA Global AI Hackathon
Final testing and the judging submission for our AI security analyst, due October 30, 2026.
Intelliga Health Suite
An AI document suite for healthcare teams, built to read, organise and act on paperwork faster.
Your project could be next
Tell us what's slowing your business down and we'll show you what we'd build.
Book a free audit
Automation in action
One enquiry. Zero manual steps. Under a minute.
Here's an example run of a typical Roots lead workflow. A visitor fills in a form, and the system does everything a team member would have done, logging every step as it goes.
workflow://new-lead-intakeexample run
- 00:00.0▸Form submitted website · contact page
- 00:02.4◆AI reads the enquiry service: kitchen refit · budget: mid
- 00:04.1◆Lead scored 82/100 high intent
- 00:05.0▸Contact created in CRM stage: new lead
- 00:19.7◆Personal reply sent with booking link
- 00:20.3▸Sales team alerted via WhatsApp
- 00:41.0✓Call booked calendar + reminder set
7 steps · 0 manual · ◆ = AI stepresponse time 41s
How it works
Four steps from manual to automatic.
01
FREE · 30 MINAudit
We map how your business runs today and find the tasks costing you the most time.
02
WEEK 1Blueprint
A clear plan: what we automate, which tools connect, and the hours it saves.
03
WEEKS 2–4Build
We build, test with real data and train your team. Nothing goes live without your sign-off.
04
ONGOINGGrow
We monitor every workflow, fix what breaks and add new automations as you scale.
Leadership
The people leading your project.
You work directly with the people doing the work, from the first call to launch day. Every project is led by our leadership team and delivered with the same AI and automation systems we build for clients, so you get the speed and output of a much larger operation, with no account managers or hand-offs in between.
Co-founder · Client Partnerships
Rizwan Qamar
Rizwan is the first person you'll speak to at Roots. He runs the free automation audit, scopes each project with you and keeps you updated from kickoff to launch, so you always know what's happening and why.
Rizwan is also owner and co-founder of Roost Houston, a short-term rental management company. He knows first-hand what it takes to run a service business, and where the right systems give you hours back every week.
Lead Management Head
Zuhreen Khan
Zuhreen looks after every new enquiry that comes into Roots. Each lead gets a fast, personal reply, a clear next step and a smooth handover into the audit, so no business that reaches out is ever left waiting.
From first contact to a signed project, Zuhreen keeps the pipeline organised and makes sure you always know who to talk to and what happens next.
Packages
Choose how deep the roots go.
Every project is quoted after the free audit, so you only pay for what your business actually needs.
Web presence
For new businesses that need a strong online base.
- Custom website or landing page
- Lead and booking forms
- Basic AI chat assistant
- Analytics setup
Growth automation
For businesses ready to stop doing admin by hand.
- Everything in Seed
- CRM and lead follow-up automation
- AI agent on web and WhatsApp
- 3 custom workflows
Full business automation
For teams that want AI running across the whole operation.
- Everything in Sprout
- Ops, finance and onboarding automation
- Custom AI tools and dashboards
- Monthly monitoring and improvements
FAQ
AI automation questions, answered.
What does an AI automation agency do?
We find the repetitive work in your business, like answering enquiries, following up leads, booking calls, sending invoices and updating spreadsheets, and build systems that do it for you. That can be a website that captures leads, an AI chatbot or voice agent that answers customers, or automations that connect the tools you already use.
Where is Roots based, and do you work remotely?
Roots is based in Houston, Texas. We work with Houston businesses in person and with clients in other cities remotely, over video calls and shared project boards.
How much does AI automation cost?
It depends on what you need automated and how many systems are involved. Every project is quoted after the free audit, so you get a clear, fixed plan and price before any work starts.
Do I need to be technical?
No. We handle setup, integrations and testing. You get simple instructions and a team to call when you need a change.
Which tools do you work with?
Most of the ones you already use: Google Workspace, Microsoft 365, HubSpot, WhatsApp, Stripe, Calendly, Shopify and more. If your tool has an API, we can usually connect it.
Will AI reply to customers without me knowing?
Only if you want it to. Every agent follows rules you approve, and anything sensitive is handed to a person on your team.
How long does a project take?
A website usually takes two to three weeks. A full automation setup typically takes four to eight weeks, depending on how many systems are involved.
What happens after launch?
We monitor your workflows, fix anything that breaks and suggest new automations as your business changes.
Free automation audit
Tell us what's slowing you down.
Share a little about your business and we'll come back with the first three things we'd automate.
- 30-minute call, no obligation
- Reply within one business day
- Clear plan and quote